Multi-million dollar agreement penned by PGA of Australia to take professional golf tournament on OneAsia through to 2012.
Australia - Today, OneAsia - Asia Pacific's first consolidated professional tournament pathway for elite golfers - and the PGA of Australia announced the extension of the Australian PGA Championship for a minimum of three years, through to 2012. The PGA of Australia will continue its already successful partnership with the Queensland Government through Queensland Events, the Hyatt Regency Coolum and the Sunshine Coast Regional Council to ensure that the event remains at its well loved home of Coolum - and on the OneAsia schedule - for a minimum of three years.
"The strategy for this tournament has always been to engage with the Asia Pacific region," said PGA of Australia Chief Executive Officer Max Garske. "Our relationship with the Queensland Government dates back to 2000 and with their support the tournament has grown, attracting quality fields and record crowds and with Coke coming on board in 2009 as a long term presenting sponsor the tournament is in a very secure position moving forward."
He said, "A significant part of the success of the Championship was the fact that we had a tri-partied sponsorship with Queensland Events Corp, the Hyatt Regency Coolum through their owners Land Lease and with the Sunshine Coast Regional Council and we are delighted to expand and continue this relationship for the next three years. And furthermore with the formation of the OneAsia Tour in 2009, this event is perfectly placed to realise that major objective."
Queensland Minister for Sport Phil Reeves said that the Government was thrilled to continue its investment in the award winning event.
“The Queensland Government, through Queensland Events and the PGA of Australia have worked together to renew this fine partnership, and we’re thrilled to keep this great event in Queensland,” Mr Reeves said.
“2010 marks a decade of support for the Championship and in that time the event has celebrated its centenary in 2005; increased its profile as part of the OneAsia Tour; and attracted international broadcast coverage which promotes Queensland around the globe.”
"The confirmation of the Australian PGA Championship tournament in Coolum till 2012 - and continued confidence of all the major event partners in building this event - is testament to the importance of an elite platform like OneAsia in Asia," said Ben Sellenger, OneAsia's Chief Executive. "The purpose of OneAsia as a centralized pathway is to harness the strengths of the golf industry in this very manner, allowing for tournaments on the schedule to flourish into bigger and better events. We look forward to a fantastic season finale once again in Coolum this year."
The Australian PGA Championship presented by Coca-Cola is again the final event on the Australasian and OneAsia Tours in 2010 and will be held at the Hyatt Regency Coolum from December 9-12.
About the PGA of Australia
The PGA of Australia has a membership that comprises all Australian professional golfers and includes tournament professionals, club professionals, assistant professionals, teaching professionals, senior professionals and trainees. The PGA’s core aim is to help more Australians enjoy golf more often. In doing so, the PGA aims to deliver more business opportunities to its members. Each year the PGA of Australia stages over 430 tournaments from the Australian PGA Championship to the state based Pro-Am circuits that take professional golf to the masses. The PGA of Australia is the official sanctioning body for all elite male professional tournament golf in Australasia.
OneAsia is a non-profit organisation developed to maximize elite tournament opportunities in Asia-Pacific. The Founding members of OneAsia are the China Golf Association, the Korea Golf Tour, the Korea Golf Association and the PGA of Australia. The mission of OneAsia is not just to allow the region's best players to gain access to more events, but to ultimately provide them with an alternative pathway to the PGA Tour and the European Tour, thus retaining the best golfing talent in the region without compromising their development.
For more information, please contact:
Janice Lee Fang
PR & Media Manager - OneAsia
DID: +65 6236 0362
Tour Media/Player Relations
PGA of Australia
DID: +61 3 8320 1973